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How Blockchain Technology Can Transform Your Digital Marketing?

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Blockchain may be a relatively new technology, but it’s already changing the world around us. Let us know the importance and relevance of Blockchain in Digital Marketing. What Is Blockchain Marketing? Some of the key tenets of blockchain — namely transparency, security, and accessibility — are potentially set to disrupt nearly every industry, including marketing and advertising. But what exactly is blockchain marketing? “Blockchain marketing envisions an entirely new advertising and marketing environment, in which consumers are able to own and sell their data directly to marketers and advertisers,” explained Brian Platz, co-founder and co-CEO of Winston Salem. This means circumventing platforms like Facebook and Instagram entirely, so there’s greater trust and usability of consumer data. Blockchain is forming a direct data exchange between consumers and brands like never before. “Built from the ground up to emphasize the relationship between brands and consumers,” Know how Blockc
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Grow Your Business Digitally with Google Ads.. What is Google Ads?

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What is Google AdWord? When I was first asked to run Google AdWords campaigns 6 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new. I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel.  But, that wasn’t the case then. So, when I was asked to run these campaigns, I started doing some reading to get started. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. Let's start Google AdWords Image Source:  Googl
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5 Top most effective Digital Marketing Trends

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Forward thinking and thinking out of the box is the key to succeed in digital marketing and marketing as a whole. The landscape of marketing trends is constantly changing, with every passing year the growth in internet users and social media users is growing rapidly. Along up with the trends it is important to keep pace with upcoming technology. Here are top five digital marketing trends businesses need to pay attention to in 2020. 1.   Voice Search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. In order to help you start off on the right foot with your strategy once the New year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020. 2.   Conversational Marketing will be the keyword in marketing trends of year 2020. People these days are very busy with very less time for their own, so here come the conversational marketing which will customer feedback and sear
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What 10 studies say about Social Media Marketing for Small & growing Business?

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With the change in social media algorithms, Social media marketing is getting difficult day by day, most of the big giants have considerably reduced the organic reach and made the game pay to play, its making life difficult for even big players to grow and drive traffic organically. Then the question arises is organic social media dead for small business in 2019? the answer is no, you just need to be inventive and use some simple tips and tricks which work in 2019 to get going with your social media strategy. We are living in the age of social media. Indeed, it could be argued that sites such as Facebook and Instagram are more influential on the cultural zeitgeist now than even the world’s most respected news stations and platforms. Instead of fighting against the tide, however, small businesses should be taking advantage of this paradigm shift. Indeed, in many ways, social media might have been the best thing to happen to small businesses since the invention of the internet its
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