What 10 studies say about Social Media Marketing for Small & growing Business?

With the change in social media algorithms, Social media marketing is getting difficult day by day, most of the big giants have considerably reduced the organic reach and made the game pay to play, its making life difficult for even big players to grow and drive traffic organically. Then the question arises is organic social media dead for small business in 2019? the answer is no, you just need to be inventive and use some simple tips and tricks which work in 2019 to get going with your social media strategy.

We are living in the age of social media. Indeed, it could be argued that sites such as Facebook and Instagram are more influential on the cultural zeitgeist now than even the world’s most respected news stations and platforms. Instead of fighting against the tide, however, small businesses should be taking advantage of this paradigm shift. Indeed, in many ways, social media might have been the best thing to happen to small businesses since the invention of the internet itself. But only if they are using it properly!

Social Media Marketing Platforms

Analyzing your business and what are your Social Media goals

To get the desired result you need to completely know about your business and know what your marketing objective is, with understanding of your business we mean , know your product, know your segment, understand what is your buyer persona is, in which platform your prospective buyer spends his time, what problem of buyer your product/ services going to solve etc. all these answers are very important to plan out a successful social media strategy. Unless you have these answers you can’t proceed with a social media plan.

Creating a content calendar and content strategy for your business

Once you know about your product and your audiences make sure you create a content schedule and strategy as per the post in Social Media. Consistency, clarity and retain are the main pillars of Social media marketing today, well advance planning of your content help you to be consistent with your post, retain the momentum, helps you in creating a verity of content, create consistency interaction and reach and of course you don’t get frustrated looking for new content.

Understanding the Search Engine algorithm

Social media marketing is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features or new algorithms, or whether it’s educating yourself on new social media strategies and emerging statistics and data, digital marketers and business owners need to constantly keep up to date and educate themselves. To be successful in social media marketing in today’s time you need to be updated with different social media algorithms, how they operate, which type of post they like or they shoe to more people and what kind of post they demote. For example, early interaction of your post is important for all the social media platform, they show your post to some set of initial people and check their reaction if people react to it they show to the largest audience, so one thing becomes clear with it that early interaction is important for social media, likewise there are many different algorithms which work under different social media platform, you need to understand those algorithms and plan your content strategy around it.

Writing a compelling, catchy and interesting post title

The title is where your focus should be. People don't want to be tricked into reading something boring; they want to be drawn into something exciting. A title of your post can make and break your reach, be creative with your title, put the question which your post is trying to answer, be direct in communication with your readers, excite your readers to read full, create a title which compels your reader to share the post. Headlines are worth 90% of the advertising dollar, 99 % of the blog doesn’t have any organic engagement, but a catchy headline can get your article share 1000 times.

Practicing “Mobile First” approach

The key to mobile first principle is, in fact, a content-centered mind. As per inc.com In 2019 95% of Facebook users log-in to their profile via their smartphones, due to this all social media platform are focusing on a mobile platform, to sync your strategy with the platform, your Social media strategy should also be a mobile 1st strategy. This means focusing on shorter posts. People on mobile don’t usually want to scroll down and read long articles. If you use paid advertising on Facebook and Instagram (which run on the same platform since Facebook owns Instagram), remember to target mobile users. Test your layouts and images on mobile. When you post photos, for example, do they look good on smartphones or are they cropped? Make sure any links in your posts or ads lead to mobile-optimized landing pages. Create a short video, push a customer to check in, provide customer chat bot support. It will help you increase your engagement as well as customer retention.

Mobile First Approach

Be Innovative, creative and courageous enough to take calculated risk

The social media world is very fast paced; every day changes and updates are rolled out. Social media is a dynamic platform, things are changing so rapidly, use different tricks always, experiment with your post, don’t be afraid to get informal with your audience, conduct polls, quiz contest, take feedback, survey form do different things differently, repost your old blog using different title and tags, workout with different image / video layout and frame. The point I’m trying to make here is, be creative always don’t get repetitive and don’t hesitate to try something new.

Utilizing different Social Media Platforms

Social Media is ever-changing; utilizing it in your business strategy is one of the best ways to get your name out there. It's a great way to market your services, products, and help boost your brand. Dive into the deep sea of social media of platforms and get the most of it for your business.

Facebook - With about 1.65 billion monthly active users, Facebook is one of the most popular platforms, not only for personal use but business as well.

Instagram – Instagram is fastest growing social media marketing tool; it uses the same powerful advertising tools as Facebook.

Twitter - Twitter is fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted.

Hashtags (#) are you key tool on Twitter. These tags allow you to reach a wider audience than just your followers by getting involved in existing conversations. People searching for specific information will often check hashtags to see what’s out there.

Linkedin – Linkedin is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.

YouTube – You Tube is the leading video-sharing platform in the world. YouTube for your business is a great way to get your face out there. on your channel, your brand can share and edit its own videos, create playlists, and prompt discussions. Videos are a lot more engaging and shareable than text content and they also aid your search rank in Google.

Pinterest – Pinterest is one of the more unique marketing platform on this list.  It is a visual search engine, instead of posting content for your audience to read, on Pinterest, you can keep posting just a clickable picture and a short caption.

Conclusion

Digital marketing in general – and social media in particular – requires constant learning and self-development. It’s not just about keeping up to date with news such changes to the Facebook algorithm or new forms of social media content, but also about knowing what tools you should use, what strategies perform best and what digital marketing trends you need to know about. So keep updating yourself.