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Grow Your Business Digitally with Google Ads.. What is Google Ads?

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What is Google AdWord? When I was first asked to run Google AdWords campaigns 6 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new. I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel.  But, that wasn’t the case then. So, when I was asked to run these campaigns, I started doing some reading to get started. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. Let's start Google AdWords Image Source:  Googl

5 Top most effective Digital Marketing Trends

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Forward thinking and thinking out of the box is the key to succeed in digital marketing and marketing as a whole. The landscape of marketing trends is constantly changing, with every passing year the growth in internet users and social media users is growing rapidly. Along up with the trends it is important to keep pace with upcoming technology. Here are top five digital marketing trends businesses need to pay attention to in 2020. 1.   Voice Search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. In order to help you start off on the right foot with your strategy once the New year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020. 2.   Conversational Marketing will be the keyword in marketing trends of year 2020. People these days are very busy with very less time for their own, so here come the conversational marketing which will customer feedback and sear

What 10 studies say about Social Media Marketing for Small & growing Business?

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With the change in social media algorithms, Social media marketing is getting difficult day by day, most of the big giants have considerably reduced the organic reach and made the game pay to play, its making life difficult for even big players to grow and drive traffic organically. Then the question arises is organic social media dead for small business in 2019? the answer is no, you just need to be inventive and use some simple tips and tricks which work in 2019 to get going with your social media strategy. We are living in the age of social media. Indeed, it could be argued that sites such as Facebook and Instagram are more influential on the cultural zeitgeist now than even the world’s most respected news stations and platforms. Instead of fighting against the tide, however, small businesses should be taking advantage of this paradigm shift. Indeed, in many ways, social media might have been the best thing to happen to small businesses since the invention of the internet its

How to use and Grow with Pinterest - A fastest growing Social Networking Site

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We all use Facebook & Instagram a lot to stay in touch with friends and relatives. We all love to share photos, status updates, check-ins, etc on Facebook and Instagram, Now a days my lady friends and relatives kept jumping onto Pinterest to share their likes and interests. Pinterest has became a platform for everyone to show and learn about hobbies like cooking, photography, gardening, Art and craft, DIYs, Pets, Celebration, and the list is endless.   We can not only share things, but can spend LOTS of time "pinning" and viewing "boards". With 250 million monthly users, Pinterest and TikTok are one of the leading visual content sharing social media platform and growing exponentially. A study has also shown that 70% of Pinterest users spend around 14 minutes performing actions like constant pinning and clicking-through. Learn More What is Pinterest and how does it work? Pinterest is a visual social network site that allows users to visua