Grow Your Business Digitally with Google Ads.. What is Google Ads?

What is Google AdWord? When I was first asked to run Google AdWords campaigns 6 years ago, I had the same question on my mind. It was my first job, and I had joined for a role in Market Research. Google Ads was a concept that seemed completely new. I know, I know…now it’s everywhere – digital marketing is taught as a course in MBA programs, there are multiple certification programs, several tutorials available for self-starters, and people are overall more informed about it as an advertising option, and as a lead generation channel.  But, that wasn’t the case then. So, when I was asked to run these campaigns, I started doing some reading to get started. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads on Google AdWords. Let's start Goo...