How Blockchain Technology Can Transform Your Digital Marketing?
Blockchain may be a relatively new technology, but it’s already changing the world around us. Let us know the importance and relevance of Blockchain in Digital Marketing. What Is Blockchain Marketing? Some of the key tenets of blockchain — namely transparency, security, and accessibility — are potentially set to disrupt nearly every industry, including marketing and advertising. But what exactly is blockchain marketing? “Blockchain marketing envisions an entirely new advertising and marketing environment, in which consumers are able to own and sell their data directly to marketers and advertisers,” explained Brian Platz, co-founder and co-CEO of Winston Salem. This means circumventing platforms like Facebook and Instagram entirely, so there’s greater trust and usability of consumer data. Blockchain is forming a direct data exchange between consumers and brands like never before. “Built from the ground up to emphasize the relationship between brands and consumers,” Know how Blockc...