Digital Marketing Techniques That Are Evergreen

As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. One study indicates that most companies focus 11.1% of their entire budget to marketing. What’s more, both consumers and producers witness some credible marketing strategies that are enticing enough to achieve conversion. However, they are not just marketing strategies; they have to be evergreen for them to make the right impact over a long period. As such, it is imperative to look at some of the evergreen marketing strategies that will work well with the existing and potential consumers.

1. Content optimization

Content is the King. Content optimization broadly referred as Search Engine Optimization which utilizes your content for more visibility on the internet. If you want your marketing / product/ service to be in top of the search engine results page then the content should be unique and interesting. If you can write great content that both existing and potential customers can relate with, then you are good to go. Great content can improve your SEO ranking, meaning it is more optimized and many people will see your content and know what you are offering.Keep the content flowing and be sure to use keywords that the customers are likely to look for on the web. As such, your content goes to the customers, and you make considerable marketing efforts via the web.

2. Social media

In this Digital Era, where information and knowledge are everywhere. Comparing with old marketing methods, the internet is a big smile and a perfect strategy to reach out to new customer horizons hitherto unimagined. Social media is an evergreen marketing strategy because most people and especially millennial tend to follow a brand on social media. A bigger percentage of social media users will recommend a service or a product if they are satisfied with its social media service. Social media is recording a high number of subscribers every day, making it an evergreen marketing strategy to reach new markets and maintain the available ones. As such, companies are opening social media pages for marketing and promotion of their products and services.

3.      Artificial Intelligence

Artificial intelligence will take over the world! Or at least the world’s simpler jobs. AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots can help you automate and optimize your customer service. Artificial intelligence also offers information and tips to users by getting into conversations. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017. Now a days, most of the trending businesses like travel agencies, cab services, medical services, logistic services uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps.

4. Website Optimization

If you are a serious contender in the marketing world, you must have a website to supplement your social media pages. The website must have a proper design because, in the first place, it reflects the image of your company. Website optimization involves designing a website from nothing. It involves adding keywords or phrases, image tags; editing Metadata to ensure that your site is accessible to a search engine.

Website optimization is the same as the search engine optimization (SEO), and the content that you offer there must be significant and up to date. It is a diverse way of reaching potential customers.

5. Television Advertisements

Television is a powerful way of communicating to the masses. It earns a slot in the evergreen strategy because advertising on TV is far much better than and effective than placing an ad on a newspaper. A TV ad that appears during prime time hours will reach more audiences in a matter of seconds, thereby creating awareness of the existence of a service or a product. You can never go wrong with a television ad, however annoying it might be simply because it will still serve its objective, which is entering the minds of potential customers.

Television ads reach consumers when they are most attentive and allow you to convey the message in sight, sound, and motion. This gives your business and what you are offering instant credibility. It allows you to become a creative marketer and attach a personality to the business, and this works effectively especially for small businesses.

6. Personalization of Marketing

If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. With the availability of data like purchase history, consumer behaviour and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.

Businesses like Netflix and Amazon are already leveraging the power of personalization. Logging on to your Netflix account, for example, immediately shows you the evidence of this: the banner, carousels, order, artwork, text and search are all personalized for you.

Personalization = Maximize enjoyment + Minimize search time

6. Direct mail

The future of e-mail is real-time, behavior-based personalization. A study shows that personalized, triggered e-mails based on behavior are 3 times better than batch-and-blast e-mails. If you send thank you cards to your customers for showing appreciation, they are more likely to purchase your products again. Consumers interested in your industry will take information leaflets very seriously and provide expert advice. Remember you have to use high-quality prints to impress your clients, and if this is a hassle, stick to direct mails. It is a pronounced way of making sure that your customers are always aware should there be any new product or service from your business.

7. Cloud technology in marketing

Marketers are also using cloud-based technology to market their products and services online using integrated digital experiences. It targets consumers through social media pages and other online portals. Even as they try this marketing route, marketers must invoke the help of a cyber security consultant with good expertise in protecting the technology, especial during this age where cybercrime is becoming like an everyday story. Marketers can use cyber security as because they provide a great deal of technology protection, thereby safeguarding the online marketing interests.

8.   Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.” Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

In conclusion, the above marketing strategies can work wonders if they are utilized. Marketing campaigns cost money, but it is nothing compared to the revenue that these evergreen strategies will bring to your business. Marketing has gone digital, and a combination with the classic techniques will surely garner good revenue.

9.      Visual Search

Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items. And Pinterest is not the only one with visual search.

Google Lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app.

10. Voice Search & Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.

• 50% of all searches will be voice searches by the year 2020

• 20% of mobile queries on Google are voice searches

• 25% of all Bing searches are voice searches

Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers. Domino’s Pizza uses voice search technology as a way to increase its sales, thus allowing customers to order pizzas through Alexa. Smart speakers like Alexa and Google Home are also on the rise: 39 million Americans use smart speakers and 65% of them say they wouldn’t want to go back to life without their voice-controlled assistant.