Latest SMO Tips to Boost your Website Ranking


Now a days, Social media and SEO are deeply interwoven. Both these inbound strategies focus on building online presence that helps in organically attracting the targeted and interested audience to your brand.
So, having a powerful social media presence directly boosts your search engine rankings. To make your business into brand, social media optimization is the key to success. 

 Here are @digitalkey111’s tips foroptimizing your social media pages….

1. Create consistent branded URLs

For optimization of any website, it’s best to keep all usernames consistent across all social media channels to help increase brand recognition.
To promote your brand, and to boost your online presence, you need to blend together your social media and website with consistent username. 


You can fully exploit social media on your company website by following four simple steps.
  • Integrate social sharing buttons on your website, it is the simplest way of integrating your social profile into your website.
  • Include direct web links to your social media channels from your website and again from your social media profile back to your website. Besides, you can also add an option of social media sharing buttons on your blog posts.
  • Social sites like Facebook, Instagram, Pinterest, enjoy a high web authority, so links on these social media sites are often considered higher-quality links. 
  • Allow users to sign-up or log-in using social logins. By adding this feature to your website functionality, you can give better user-experience and experience an increase in registration conversions.

2. Focused Keywords.


To give maximum exposure to your social media profiles, you need to align your keywords and social media. Keywords play an important role, if you are not optimizing your social profiles in the right way then you need to devise a better social media strategy.
Social media has the ability to drive tremendous amount of traffic to your website, blog and other social media channels – but only if you promote them. Target audience can easily be tracked on social media platform using focused keywords and rich content.

3. Grow your Follower Base

Growth in your followers is a sign that people like your posts and are prepared to share your pictures and videos. The total number of followers and connections your social media profiles contains have a great influence on your website rankings.
However, to keep it fair Google has some stringent rules. Quality of your followers also does matter such as buying thousands of proxy followers can do more harm than good to your rankings. So, you need to grow your following in an organic way though it is a slow process but effective in the long run. In short, the follower growth should always be organic.

4. Share Quality Content

Google Algorithm keeps on changing, but one thing that remained constant since the very beginning of SEO is importance of quality content. Today also the Content is King. The most valuable asset of your website is its text.

To boost your website ranking, you need to consistently produce and share quality content. The content you share on your social channels needs to be high-quality, it should add some value to the readers.
To get noticed and grow the ranking of the website, the posts can be informative, entertaining, educative, but it must add some value to your readers/audience.  Always "pin" the important information at the top.
To optimize your posts for searches, you need a strong anchor for your post to increase its engagement. It can be a well-designed infographic, a video, a link to a detailed case study or an article, any content rich post is attention grabbing and engaging.

5. Social Bookmarking


Social bookmarking refers to the submission of website links to social websites. Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. All submitted links are public and help in networking and participate in active discussions and more. Social bookmarking is way of creating backlinks. Backlinks play an important role in SEO, as they help you to increase your site's domain authority & traffic, building quality backlinks is very important and by using bookmarking sites, you are able to earn those links, thereby improving your site's ranking on search engine result pages.

Some the highly rated social bookmarking sites are listed as below:
Facebook Business Page is created for every client/activity and promoted in group
Instagram - Business ID is created every time
Twitter ID is created and in Advanced search posting / tweet is done to create backlink 
Pinterest Boards and Pins are created to promote the business/affiliate
Linked In Professional Pages are created to promote the business.
Reddit Unique content and post/ No promotional post
Tumblr Micro blogging site for business promotion.

Conclusion

Finally, we can conclude that there is absolutely no doubt that social media ties directly to search engine rankings of every website. So, social media acts as an extension of your SEO practices and greatly impacts your reach, brand identity, popularity and overall online presence. Social Media Optimization is done to target the actual audience on basis of the interest, product, service and demographics. SMO is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. It is done to make your business a BRAND.

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