What is Digital Marketing?
What is Digital Marketing?
Digital Marketing is the
marketing of products and services using digital technologies on the internet,
but also mobile phones, display advertising and any other digital medium.
What are the benefits of Digital Marketing?
Digital existence of any
company has become a must-have now a days.
Digital is the new real world. Digital marketing has proved to be boon for large
and small businesses. The list of advantages of Digital Marketing is too long
and is increasing day by day as more and more interesting strategies are found
out by businesses and service providers.
- Cost
effectiveness
- Real time
analysis
- Target oriented
exposure
- Engaging and guiding customers
- High conversion ratio: Business becoming Brand.
Digital marketing
services is all about using SEO tools wisely but most of the people think SEO
tools solely responsible for getting better organic listing. Simply SEO tools
are not enough for making presence of your website strong at online platform. A
major role is also played social media marketing in promoting any business and
making it favoured brand of its targeted customer
How is Digital Marketing done?
To grow digitally, Digital Key offers these keys to
success.
- SEO
- SMO
- SEM
- SMM
- PPC
- E-mail Marketing
- Online Reputation
Marketing
How does a business define digital marketing?
Digital marketing is
defined by the use of numerous digital tactics and channels to connect with
customers where they spend much of their time: online. From the website itself
to a business's online branding assets -- digital advertising, email marketing,
online brochures, and beyond -- there's a spectrum of tactics that fall under
the umbrella of "digital marketing."
11. Search Engine Optimization (SEO)
This is the process of
optimizing your website to "rank" higher in search engine results
pages, thereby increasing the amount of organic (or free) traffic your website
receives. The channels that benefit from SEO include websites, blogs, and
infographics.
There are a number of
ways to approach SEO in order to generate qualified traffic to your website.
These include:
1.
On page SEO: This type of SEO focuses on all of the content that
exists "on the page" when looking at a website. By researching
keywords for their search volume and intent (or meaning), you can answer
questions for readers and rank higher on the search engine results pages
(SERPs) those questions produce.
2.
Off page SEO: This type of SEO focuses on all of the
activity that takes place "off the page" when looking to optimize
your website. "What activity not on my own website could affect my
ranking?" You might ask. The answer is inbound links, also known as
backlinks. The number of publishers that link to you, and the relative
"authority" of those publishers, affect how highly you rank for the
keywords you care about. By networking with other publishers, writing guest
posts on these websites (and linking back to your website), and generating
external attention, you can earn the backlinks you need to move your website up
on all the right SERPs.
3.
Technical SEO: This type of SEO focuses on the backend of
your website, and how your pages are coded. Image compression, structured data,
and CSS file optimization are all forms of technical SEO that can increase your
website's loading speed -- an important ranking factor in the eyes of search
engines like Google.
4.
Content Marketing
This term denotes the creation and promotion of content assets for the
purpose of generating brand awareness, traffic growth, lead generation, and
customers. The channels that can play a part in your content marketing strategy
include:
5.
Blog posts:
Writing
and publishing articles on a company blog helps you demonstrate your industry
expertise and generates organic search traffic for your business. This
ultimately gives you more opportunities to convert website visitors into leads
for your sales team.
6.
Ebooks and whitepapers:
Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you to exchange content for a reader's contact information, generating leads for your company and moving people through the buyer's journey.
Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It also allows you to exchange content for a reader's contact information, generating leads for your company and moving people through the buyer's journey.
7.
Infographics:
Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
Sometimes, readers want you to show, not tell. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
2. Social Media Marketing
This practice promotes your
brand and your content on social media channels to increase brand awareness,
drive traffic, and generate leads for your business. The channels you can use
in social media marketing include:
·
Facebook.
·
Twitter.
·
LinkedIn.
·
Instagram.
·
Snapchat.
·
Pinterest.
·
Reddit
·
Tumblr
3.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
Paid ads on Facebook:
Here, users can pay to customize a video, image post, or slideshow, which
Facebook will publish to the newsfeeds of people who match your business's
audience.
Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.
Sponsored Messages on
LinkedIn: Here, users can pay to send messages directly to specific LinkedIn
users based on their industry and background.
4. Affiliate Marketing
This is a type of
performance-based advertising where you receive commission for promoting
someone else's products or services on your website.
5.
Marketing Automation
Marketing automation
refers to the software that serves to automate your basic marketing operations.
Many marketing departments can automate repetitive tasks they would otherwise
do manually, such as:
Email newsletters: Email
automation doesn't just allow you to automatically send emails to your
subscribers. It can also help you shrink and expand your contact list as needed
so your newsletters are only going to the people who want to see them in their
inboxes.
Social media post
scheduling: If you want to grow your organization's presence on a social
network, you need to post frequently. This makes manual posting a bit of an
unruly process. Social media scheduling tools push your content to your social
media channels for you, so you can spend more time focusing on content
strategy.
Lead-nurturing
workflows: Generating leads, and converting those leads into customers, can be
a long process. You can automate that process by sending leads specific emails
and content once they fit certain criteria, such as when they download and open
an ebook.
Campaign tracking and
reporting: Marketing campaigns can include a ton of different people, emails,
content, webpages, phone calls, and more. Marketing automation can help you
sort everything you work on by the campaign it's serving, and then track the
performance of that campaign based on the progress all of these components make
over time.
6.
Email Marketing
Companies use email
marketing as a way of communicating with their audiences. Email is often used
to promote content, discounts and events, as well as to direct people toward
the business's website. The types of emails you might send in an email
marketing campaign include:
·
Blog
subscription newsletters.
·
Follow-up
emails to website visitors who downloaded something.
·
Customer
welcome emails.
·
Holiday
promotions to loyalty program members.
·
Tips or
similar series emails for customer nurturing.
7.
Inbound Marketing
Inbound marketing refers
to a marketing methodology wherein you attract, engage, and delight customers
at every stage of the buyer's journey. You can use every digital marketing
tactic listed above, throughout an inbound marketing strategy, to create a customer
experience that works with the customer, not against them. Here are some
classic examples of inbound marketing versus traditional marketing:
·
Blogging vs.
pop-up ads
·
Video
marketing vs. commercial advertising
·
Email
contact lists vs. email spam
What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.
The digital marketer
usually focuses on a different key performance indicator (KPI) for each channel
so they can properly measure the company's performance across each one. A
digital marketer who's in charge of SEO, for example, measures their website's
"organic traffic" -- of that traffic coming from website visitors who
found a page of the business's website via a Google search.
Digital marketing is
carried out across many marketing roles today. In small companies, one
generalist might own many of the digital marketing tactics described above at
the same time. In larger companies, these tactics have multiple specialists
that each focus on just one or two of the brand's digital channels.
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