What is Google Analytics? How it is useful for any business?





Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.



Google analytics is used to track the website activity of the users such as session duration, pages per session, bounce rate etc. along with the information on the source of the traffic. It can be integrated with Google Adwords, with which users can review online campaigns by tracking landing page quality and conversions. Goals might include sales, lead generation, viewing a specific page, or downloading a particular File. Google Analytics approach is to show high-level, dashboard type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from referrers. How long they stayed on the website and their geographical position.

It also provides more advanced features, including custom visitor segmentation. Google Analytics reporting of e-commerce sites can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.

On September 29, 2011, Google Analytics launched Real Time analytics; it helps the user to have insight about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website/blog. It is limited to sites which have traffic of fewer than 5 million page views per month unless the site is linked to an Google Ad Word campaign. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.
Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. See how people are interacting with your sites and apps and the role that different channels play by viewing robust reports and dashboards. You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view. Google Analytics data processing starts with the categorization of data into users and sessions. First, Google Analytics determines new vs. returning users. When a user lands on a page with tracking code, Google Analytics creates a random, unique ID associated with the user's browser cookie.
The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
How Google Analytics works?

Google Analytics is implemented with “Page tags” in this case, called the Google Analytics Tracking Code, which is a snippet of Javascript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon.



What is Google Analytics Dashboard?

Google Analytics Dashboards are simply collections of widgets that allow you to quickly visualize your data. Each view / property includes a default dashboard to get you started. To access your dashboards, click on Dashboards in the left side menu of your Google Analytics.
Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. Dashboards are easy to create, customize and share. A widget is a mini-report that can display your data in a number of presentation styles, including simple numeric metrics, tables and charts. You can define widgets within the Dashboard itself. Widgets can also provide snapshots of and link to standard or custom reports.




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