Digital marketing is the future of real estate!
Highly Effective Approaches to Real Estate
Digital Marketing
Running a real estate business means
understanding local regulations, speaking to clients, and making sure
transactions go through as effectively as possible. All of this has to be done
while bringing in new leads, which can be a problem without a robust marketing
plan.
What you already know & What you don’t…
As a real estate agent, you are already versed
with your local competition. You know that you are catering to a specific
demographic of people that are or will become prospective home buyers. You also
know that your business depends on your knowledge of the community and how
invested you are into putting yourself out there.
What you should be made aware of is that a
majority of people are flocking online to do their own research. With the
abundance of listing services and home scouting sites, there has been a shift
in the traditional paradigm. You have to fight harder than ever for a client’s
business in the current landscape.
In such situations, it’s time to bring in a
world-class digital marketer to make sure your real estate business is trending
in the right direction. Here are the main advantages of digital marketing for
your real estate business and why it’s important to bring in a specialist as
soon as possible.
Digital marketing refers to a
type of marketing done using the Internet. All of these campaigns are run
online using a variety of platforms including social media sites, email
platforms, and even major search engines. The options are going to vary but
this remains one of the best options available to real estate businesses.
Benefits of Digital Marketing
for Real Estate Businesses
1)
Short and Long-Term Planning
The first thing a real estate
business requires is a plan. This should be a well-designed marketing strategy
that’s built for the short and long-term. It’s not about generating a few leads
this week and nothing in the future! A great digital marketer is able to map
out a multi-pronged strategy, which makes use of various digital marketing
platforms to benefit their clients. This is how a business is able to generate
wonderful results and head in the right direction.
Too many real estate businesses
continue to use traditional marketing solutions and add in a random digital
marketing plan to the mix. This doesn’t work because clients need something
that is modern, which has to make use of digital marketing platforms.
Otherwise, the business is going to remain a step behind and never tap into the
market as well as they need to.
2)
Bring in Continuous Stream of Leads
What is the main purpose of
marketing? You want to bring in new leads and they should be willing to convert
into clients. However, this can only be done with the help of a good digital
marketer. They are responsible for using strategies that are going to generate
warm leads that are willing to sign up and pay for your services. Otherwise, it
is not a good fit!
As soon as a good option comes,
you are going to notice an immediate uptick in how many leads come to your
website and sign up for more information.
3)
Define Your Goals
Now, your first priority when developing your real estate digital
marketing strategy is to assess what your goals are. Only then can you make an
effective plan of attack. Your business goals should be focal points when
devising your marketing strategy. A hallmark of a business goal is how
achievable it is.
Now, there are two main
components to an achievable goal:
v
Your goals are specific.
v They
are also measurable.
4) Well-Rounded
Campaigns
It’s not just about putting
together a marketing campaign but also ensuring it’s as well-rounded as
possible. A good digital marketer is able to break down how the real estate
business is doing and what has to be done for its continued success.
This includes integrating
various social media accounts with a high-quality website while also running
good email marketing campaigns in the background. It’s all about creating a
powerful sales funnel that’s going to push the business towards the top of the
industry as soon as possible. Over time, this becomes the reason your business
will prosper.
5)
Improve Your Conversion Rate
Your conversion rate is an
important metric as a real estate business. You want to bring in people that
are ready to spend thousands of dollars and that’s going to happen with a good
digital marketer. They will be able to generate solutions that are going to
push your conversion rate through the roof. This is the only way to maximize
your efficiency and ensure things are done the right way.
When your conversion rate
starts trending upwards, you are going to notice an uptick in the money coming
in too. This is often interrelated and something you have to focus on as a
business.
6)
Help Find Trends in the Real Estate Market
The real estate market has a
number of trends and it’s important to identify them as soon as you can. At
times, a business owner may not know what’s going on with regards to the
marketing, which is where a qualified professional can get the job done.
These trends can include what’s
working and what’s not with regards to the platforms being used. It’s these
details that let you learn more about your target audience in real estate.
7)
Help Build a Meaningful Brand
Your brand in the industry is
just as important as any short-term business that’s done by your team.
If people start to associate
your business with success, it’s going to have a snowball effect. This has been
common sense for generations in the world of business. When people trust you,
they will want to work with you. It’s a simple connection that is going to be
improved upon with the help of a digital marketer.
They will know which emotional
points to hit with the target audience to ensure your brand remains in their
good books. These are the benefits of a digital marketer for your real estate
business. Too many people don’t take advantage of digital marketing agencies,
which ruin their ability to do well in the long-term. It’s best to keep this in
mind and move forward with a high-grade professional by your side at all times.
Focus on this and you’ll be well on your way!
A digital marketer is also
responsible for keeping track of what’s going on with your marketing setup. Are
you bringing in a good amount of leads? Are these leads converting or are they
simply not going all the way through?
Are you making adjustments to
help improve these metrics? All of these questions are going to be processed by
the digital marketer and is something they will have expertise in managing. As
soon as they get on top of this, the real estate business is going to notice a
change in how things are done and the value they retain from bringing in a pro.
9)
Social
Media
Real estate agents know this fact best:
You are the brand.
What better way to establish your brand than through highly public
social media profiles. Not only will you be using your social media accounts to
interact with your real and digital community, but others will turn to social
media to find out more information about their potential real estate agent.
No matter what kind of real estate agent you are, your consumers
are active on social media platforms like Facebook, LinkedIn, Twitter, etc.
Having a social media presence will gain you credibility by individuals being
able to connect a real person to your business. It will also help you gain
traction through content marketing on multiple platforms.
v
Here are a handful of social media tips for real estate digital
marketing:
v
Educating your clients through quality blog articles
v
Directly chatting with your followers to listen to their thoughts
v
Promote your community, not just yourself.
v
Sharing videos. People are much more likely to view videos if
presented through social media. Live video is even better.
v
Having active social media accounts boosts your online presence
which does wonders for your website’s SEO.
10) Your
Website and IDX
Your website is going to be the face of your online business.
Social media and third party content platforms are important. But these are all
in place to funnel people towards your website.
With nearly ¾ of home buyers using a mobile device to scout homes,
you do not want to miss the mark with having a poorly optimized website for
mobile. Not to mention how this will bite you in the back when it comes to SEO.
Sometimes it’s not enough for your theme to be, ‘mobile optimized.’ Do the due
diligence and run through your mobile site to see it from your client’s eyes.
You
want your website to reflect yourself. Because real estate is all about
captivating the buyer think about including quality photography on your
website. A picture is worth a thousand words. So you don’t want to come across
as a spammy, crowded site with information overload. In fact, MOST realty websites
employ this tactic. While you shouldn’t just go with the flow in a highly
competitive market, pick apart some design cues that have become the standard.
Comments
Post a Comment